Right Jeffrey. The facts are so serious matters according to Juana Bordas, Salsa, Soul and Spirit. In United States 15% of the population live below the poverty. African American and Hispanics are the most with 27.4 and 26.6 respectively. In contrast to the eagerness and capitalist acumen, with that materialism and the cult of personal achievement that you mentioned, have led to a general crisis. That's why Bordas explores new courses remarking what Raul Izaguirre says "Embracing the Latino values of generosity and helping one another would heal many of the divisions in America...Perhaps the solution is for the rest of Americans to become more courteous, community-minded, and generous".